Advice: Making branding part of the regeneration process

Branding exercises in towns and cities must be underpinned by community engagement work, Ben Kochan finds.

by Ben Kochan
Brunel’s distinctive viaduct in Chippenham formed the basis for the Wiltshire town’s new logo [Pic credit: Carolyn Brownell]
Brunel’s distinctive viaduct in Chippenham formed the basis for the Wiltshire town’s new logo [Pic credit: Carolyn Brownell]

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