OPINION: Adventures in place marketing

Some may think that marketing opportunities like this come one's way only rarely. I've just found out, care of the local MP's ransacking of the internet, that one of the greatest picaresque novels of the 19th century was written in Camborne, one of the towns I'm working for in this urban regeneration company. You heard it here first: Rudolph Raspe wrote The Surprising Adventures of Baron Munchausen whilst working in the local copper mines.

by Dr Tim Williams is chief executive of CPR Regeneration; Email: tim.williams@haynet.com

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