5 Steps to ... Regeneration through tourism

1. Create a unified marketing effort. Steve Burrows, deputy corporate director for regeneration at Staffordshire County Council, recommends local authorities and private sector operators to pool budgets and marketing strategies. "The private sector brings credibility when applying for external funding, and a wealth of expertise in the tourism sector," he says.

by Stuart Watson

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: planning.support@haymarket.com

Call: 020 8267 8121

Register

FREE

  • 14 days access to subscriber-only content

Register Now

Subscribe

Prices from £299 /pa*

  • Full access to placemakingresource.com for 12 months with its weekly email news bulletin
  • News of forthcoming placemaking projects
  • Expert advice on placemaking practice
  • Bespoke corporate packages available

Choose a Package

*plus VAT